Tag Archives: Labels

Loaded Marketing Blog Posts, Just Plain Dangerous

Key Word Filler

It’s a glaring bit of reality that most – AND I DO MEAN MOST – blogs on this InterWeb Highway exist only to direct you to links intended to help their owners profit somehow. I’m not quite sure what makes the technology tick on these things, but when I am researching one topic or another for valid reasons entirely my own, I am disproportionately directed to web sites that make no sense whatsoever. These are “robo-sites” that have been culled by a computer program in order to appear original, or compiled by some worker in a far-off land who may or may not have an actual grasp of the language in which the web page is “written.”

You might even see a random list of keywords inserted for no obvious reason. Here is one such list, carefully designed for potential links. Continue reading Loaded Marketing Blog Posts, Just Plain Dangerous

Nutritional Claims: Don’t Believe the Hype

When a product claims to be “A good source of calcium!” – beware. Chances are that this is a smokescreen to get you to purchase an unhealthy product.

Seriously, suggesting that Product X is a good source of calcium is akin to stating that gin is a good source of water. Certainly, drinking 16 ounces of gin could be one way of getting a “serving” of water toward your daily quota. But is it the best way? Making gin your sole source of water would have disastrous consequences, at least for your liver. Probably also for your relationships and career, but that is another issue altogether.

A list of other candidates for a “good source” of water would necessarily include espresso, which is also a diuretic. This is the same sort of logic that many mega-brand corporate “food” packagers appear to follow Continue reading Nutritional Claims: Don’t Believe the Hype

Labels: Bad, bad, bad.

Labels Are Just Bad for You.

That’s right: labels are bad. Specifically, labels that are there to mislead or misinform their intended audience. In many cases, this is a political audience (read, “Conservative” or “Liberal”) and in many cases this is a consumer audience (“Healthy Choice” or “Laugh Out Loud Funny” or “Fun For The Whole Family”)…

The truth is, labels are not to be trusted at face value. Anyone who only pays attention to a label is likely to swallow something toxic, whether they realize it or feel the immediate results at all, the toxicity is nonetheless introduced to the system.

While I am constantly at odds with major grocery chains over the brands they carry with names like “Eating Right” (an actual brand that has Continue reading Labels: Bad, bad, bad.