Will New Attitudes and Regulatory Oversight Hit Delete on Photo Retouching in Print Ads? | Adweek. It’s true, people do make unhealthy lifestyle choices based on images that they see in print, especially advertising media that purport to show the ideals of beauty. As amazingly idiotic as it may seem, there are still plenty of people who will overlook the obvious nature of retouched images and still consider the ideal plausible; starvation, manic exercise, dubious diets and loads of money wasted on beauty products are the result of this determination to fight against reason and strive for an impossible body image.